Prof Leslie de Chernatony will guide you on a journey from the principles of brand management to the strategy of managing effectively a brand.

In an era when it is easy to copy what a brand can deliver (functional values) it is more difficult to copy how the brand is delivered (emotional values).

Usually sold for £1000, this event is free because we film it and we will sell the DVD and streaming version, so you will be asked to sign a release form. Lunch its included :-).

PS This is a filming event, please be kind to advise us if you cannot attend as soon as possible, we do carry a waiting list. Dressing code is smart casual, please avoid full black, does not look so good on camera :-). Thanks!

About our speaker

Professor Leslie de Chernatony BSc PhD FCIM FMRS

Leslie is Professor of Brand Marketing at Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor of Brand Marketing at Aston Business School, UK and Managing Partner of Brands Box Marketing & Research Consultancy.  Having made a significant contribution to advancing knowledge about brand management, he now bridges the advancement of brand knowledge in his academic role with the application of brand knowledge in his consultancy role.  His cutting edge work on strategically building brands has helped many organizations develop more effective brand strategies.

Both the Chartered Institute of Marketing and the Market Research Society recognised his contribution to advancing knowledge about strategic brand management by honouring him with Fellowship status.

What will you learn? (to name just a few)

·         Brand management foundations

·         Way to build emotions into a brand

·         Understanding successful brands

·         Adding more values to brands

·         Leverage corporate culture to deliver brand promise

·         Addressing stakeholders

·         "From brand vision to brand evaluation"